FROM RESEARCH TO APPLICATION

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges.Key components typically

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can help you make better decisions. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add